HAVAL Motors South Africa is transforming its business operations in Southern Africa. With the company’s current success in the local market and its continued sales growth, it is inevitable to add more resources to the operations. As a start, we are pleased to announce the appointment of Conrad Groenewald into the newly created position of Chief Operations Officer.
To mark this transformation, Conrad Groenewald will step into this role of COO on 1 July 2022 and brings with him over 25 years of progressive experience in the motor industry. He will have responsibility for all the company’s operating functions.
This appointment fits into our investment strategy to grow our presence in the Southern African market, increasing our market share, becoming more effective in our marketing strategies, and adding more exciting new models to our product portfolio for the next 18 months.
Conrad served as the Director of Sales Operations at Ford South Africa for just under 5 years and held various Manager positions in the automotive industry bringing a wealth of knowledge to the local business. He also spent 3 years on an international assignment based in China, bringing with him an understanding of Chinese and South African automotive relationships.
According to Conrad: “It is not often you are presented with an opportunity to join a young and upcoming brand in the automotive sector. I look forward to the challenge and trust I can add to the tremendous growth Haval is experiencing in Southern Africa. They are currently the fastest-growing automotive brand YOY. From what I was privileged to so far all I can say, is I am joining the team at a very exciting time”.
Haval is reaching its 5th birthday in South Africa and GWM is about to celebrate 15 years of doing business in South Africa making them the oldest standing Chinese brand.